Alfa Romeo to hold 4-day event for 111th anniversary

To celebrate its 111 years of history, Alfa Romeo will hold a four-day event at the Alfa Romeo Museum in Lombardy, Italy starting from June 27. 

In the Alfa Romeo 2021 Anniversary, the deliveries of the Giulia GTA and GTAm will be done, events for Alfa Romeo clubs will be held, the Austrian Grand Prix will be live-streamed, and historical itineraries and activities for groups and families await. 

The first Giulia GTA and GTAm models, only 500 of which will be produced, will given to customers in mainland Europe. These lucky few will have the opportunity to talk to the heads of the brand, design, and engineering, who'll all share the details of how the sports sedan was made. 

Customers of the Giulia GTA and GTAm will be able to take their cars to the museum's track through an exclusive parade. Fitted with a 540hp 2.9-litre V6 twin-turbo engine, with a best-in-class power-to-weight ratio of 187hp per liter, Alfa Romeo said the sedans epitomize the brand's unique capability to combine style and sportiness.

As for the Alfa Romeo owners club, it will hold its own parade and gather in the Giulia Hall, with a live stream for those unable to join the celebrations. Throughout the weekend, parades will be open to all Alfa Romeo cars of any age, model, or color.

The Alfa Romeo Museum will host a live stream the Austrian Formula 1 Grand Prix, along with the race's practice session and qualifiers. The GP will be broadcast live on the big screen in the Giulia Hall.

Guests can interact with the team's drivers, Kimi Räikkönen and Antonio Giovinazzi, via a live link to the Spielberg circuit, and have a virtual tour of the paddock and garage.

Throughout the four days, the Alfa Romeo Racing Orlen single-seater show car will be on display, proudly bearing the event the logo created to celebrate the brand’s 111th anniversary.

Over the weekend, lectures will be given on the brand’s history. One lecture will will focus on the first ALFA victory in Modena in 1911, while another talk will look at the 4C prototype designed by the Centro Stile Alfa Romeo in 2011. At the end of the lectures, 4C owners will be invited to parade their cars on the museum track.

A series of workshops and a treasure hunt will be running across the weekend, aimed at children and families. 

Photos from Stellantis

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