Nissan, New Balance team up for ‘Kicks 327 Edition’

Nissan and New Balance have partnered to make the Kicks 327 Edition, a one-off Nissan Kicks crossover designed to look like the New Balance 327 sneaker.

Reportedly, the Nissan Kicks 327 Edition is finished in material that mimics the look and feel of the actual shoe.

Indeed, as seen in photos released by the Japanese automotive brand, the Kicks 327 Edition sports exterior appointments that echoes the shoe’s looks. Noticeable is the large “N” logo found on the doors as well as the “tongue” and “laces” mounted on the vehicle’s roof rack.

According to Nissan, the Kicks 327 Edition will be on display at the Aeon Mall in Tokyo.

Twitter users in Japan will be delighted as the brands are running a campaign wherein a user who retweets or posts a picture of the Nissan Kicks 327 Edition will get the chance to win a Nissan Kicks as well as a pair of New Balance 327 sneakers.

Photos from Nissan

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